These Terms govern bookings made by corporate clients, account holders, and organisations contracting with Primacy Cars for executive transport services. By placing a booking under an account or corporate arrangement, you accept these Terms.
Note: Where you also hold a signed letter of engagement, that document takes precedence over these Terms for account billing only.
01223 641015 · 07300 867876 · support@primacyexec.com
More than 24 hours before pickup
12 to 24 hours before pickup
4 to 12 hours before pickup
Less than 4 hours / no-show
Principal supply: Primacy Cars is the supplier of your journey. Invoices are issued in Primacy Cars’ name with VAT applied at the standard rate to the full value of the supply, in accordance with HMRC VAT Notice 700/25 §3.2.
“Primacy Cars” means Primacy Cars — Executive Transport Solutions Ltd, a company registered in England and Wales under company number 16399607, with its registered office at 1010 Cambourne Business Park, Great Cambourne, Cambridge CB23 6DP.
“Client” means the corporate entity, institution, or organisation that holds an account or commercial arrangement with Primacy Cars.
“Passenger” means the individual transported under a booking placed by the Client.
In corporate and account bookings:
(a) Primacy Cars is the supplier of the executive transport service to the Client.
(b) Primacy Cars takes full responsibility for the journey, including for the standards of the Chauffeur Partner who delivers it.
(c) The Client contracts directly with Primacy Cars for the service.
(d) Primacy Cars sub-contracts the journey to a vetted Chauffeur Partner from our network.
Pricing, invoicing, and VAT treatment are accordingly handled in Primacy Cars’ name.
Primacy Cars provides the Client with:
(a) executive chauffeur-driven transport delivered to the standards set out in our published Service Standards;
(b) booking, dispatch, and 24/7 account support;
(c) consolidated invoicing on the agreed billing cycle;
(d) reporting on journeys taken, where requested;
(e) account management for ongoing corporate relationships.
Fares are set by Primacy Cars in accordance with the rate card or commercial agreement applicable to the Client’s account.
Where additional charges apply (waiting time, additional stops, tolls, parking, or surcharges), these will be itemised on the invoice.
Invoices are issued on the agreed weekly or monthly billing cycle, payable within the credit period stated on the invoice (commonly 7, 14, or 30 days), unless otherwise agreed in writing.
All invoices show Primacy Cars as supplier, with VAT applied at the standard rate to the full value of the supply once Primacy Cars is VAT registered.
Invoices comply with HMRC VAT Notice 700/25 paragraph 3.2.
Every journey is delivered by a Chauffeur Partner who has been vetted, trained, and approved by Primacy Cars to operate to our published Service Standards.
We accept full responsibility for the standards of journeys delivered to the Client.
Where a journey falls below our standards, the Client should contact account support and we will address the matter directly with the Client.
Cancellation charges apply as follows:
More than 24 hours before pickup: No charge.
12 to 24 hours before pickup: 25% of fare.
4 to 12 hours before pickup: 50% of fare.
Less than 4 hours before pickup: 100% of fare.
No-show at pickup: 100% of fare plus waiting time.
Variations to these terms may be agreed in writing between Primacy Cars and the Client at account level.
Account terms are agreed in writing at the start of the relationship and may be reviewed periodically.
Corporate accounts are subject to an initial credit limit of £1,000 unless otherwise agreed in writing. Primacy Cars reserves the right to review credit limits periodically.
Primacy Cars bears the credit risk of non-payment in respect of services supplied to the Client and may impose credit limits or require payment in advance for new accounts.
Payment methods include BACS bank transfer or secure card payment link.
Late payment may attract interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
Any disputed invoice must be reported in writing within the agreed dispute period. Failure to notify Primacy Cars within this period may result in the invoice being considered accepted.
Only employees listed as authorised bookers may place bookings under the corporate account.
The client organisation must provide the full name, company email address, and contact number of each authorised booker.
Corporate bookings may be made via email or through the Primacy OS Client Portal (Primacy Signature PWA). Additional booking channels may be authorised by agreement.
Once a booking is accepted, Primacy OS will issue a digital booking confirmation including: journey reference number, pickup and drop-off details, scheduled pickup time, passenger name, and vehicle category.
Each passenger receives a Personal Digital Pass generated by Primacy OS. This serves as the secure operational interface for the journey.
The Digital Pass contains: booking details, driver information, vehicle details, live tracking, payment link (if applicable), and access to the communication channel.
When personal information is displayed, the Digital Pass may be protected by a PIN verification system. Typically the PIN corresponds to the last four digits of the passenger’s mobile phone number.
Primacy Cars treats all journey information as strictly confidential.
Chauffeur Partners delivering Client journeys are bound to confidentiality regarding Passenger identity, destinations, and any information observed or shared during journeys.
Primacy Cars operates an internal communication channel which connects the passenger, Primacy operations, and the chauffeur. Passenger contact details are not shared directly with chauffeurs; all communication is routed through masked numbers.
Where the Client requires additional confidentiality measures (non-disclosure agreements, named-driver assignment, dedicated chauffeur), these can be arranged on request and may attract additional charges.
Primacy Cars accepts liability for the proper performance of the executive transport service to the Client.
Liability for any single booking is limited to the amount of the fare for the affected journey × 10, save where higher liability cannot be excluded under English law.
Primacy Cars maintains public liability and professional indemnity insurance appropriate to the services provided.
Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited or excluded under English law.
Primacy Cars processes Passenger personal data in accordance with the UK GDPR and Data Protection Act 2018.
The Client warrants that it has the necessary basis to instruct Primacy Cars in respect of bookings made on behalf of Passengers, including providing Passenger contact details for journey logistics.
Primacy Cars’ Privacy Policy is available at https://primacycarsexecutive.com/signature/privacy.
Primacy Cars reserves the right to suspend corporate account services where:
Invoices remain unpaid beyond agreed payment terms.
Credit limits are exceeded.
Misuse of the account is identified.
The Client account continues until terminated in accordance with the agreed account terms.
Either party may terminate the account on 30 days’ written notice. Termination does not affect outstanding invoices or completed bookings.
Primacy Cars may update these Terms on 30 days’ written notice to the Client. Material changes that materially affect the commercial position of the Client may be negotiated.
By opening and using a corporate account through the Primacy Signature portal, the client agrees to these Corporate Account Terms and Conditions.
These Terms are governed by the laws of England and Wales. Any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales.
These Terms govern your booking with Primacy Cars — Executive Transport Solutions Ltd when you book a journey as a private passenger. Please read them carefully before confirming your booking.
01223 641015 · 07300 867876 · support@primacyexec.com
More than 24 hours before pickup
12 to 24 hours before pickup
4 to 12 hours before pickup
Less than 4 hours / no-show
Disclosed agency: Your Chauffeur Partner is the supplier of your journey. Primacy Cars acts as your booking agent and charges a separate Agency Service Fee to the Chauffeur Partner — not to you, in accordance with HMRC VAT Notice 700/25 §3.5.
“Primacy Cars” means Primacy Cars — Executive Transport Solutions Ltd, a company registered in England and Wales under company number 16399607, with its registered office at 1010 Cambourne Business Park, Great Cambourne, Cambridge CB23 6DP.
You can contact us at support@primacyexec.com or 01223 641015.
By making a booking you confirm you are 18+, legally capable of entering binding contracts, and that you have read, understood and agreed to these Terms.
Primacy Cars operates as a curated platform connecting passengers with our network of vetted independent Chauffeur Partners.
In a private booking:
(a) Your journey is delivered by your assigned Chauffeur Partner — an independent professional who has been vetted, trained, and approved by Primacy Cars to operate within our standards.
(b) Primacy Cars acts as your booking agent and as platform partner for your Chauffeur Partner. We curate your booking, dispatch your Chauffeur Partner, process your payment, and stand behind the standard of every journey on our network.
(c) The contract for the journey itself is between you and your Chauffeur Partner. Primacy Cars is not the supplier of the journey itself in private bookings.
This arrangement is a “disclosed agency” model in accordance with HMRC VAT Notice 700/25 paragraph 3.5.
We curate the network of Chauffeur Partners that may serve your booking, including conducting:
(a) licensing verification;
(b) insurance verification;
(c) DBS clearance verification;
(d) ongoing standards monitoring.
We provide:
(a) the booking platform and confirmation system;
(b) dispatch and journey coordination;
(c) payment processing on behalf of your Chauffeur Partner;
(d) customer support before, during, and after your journey;
(e) the calculation and presentation of your fare to you and to your Chauffeur Partner.
We stand behind the standards of our network. If a journey falls below those standards, we will work with you and the Chauffeur Partner to put it right.
Your journey will be delivered by the Chauffeur Partner identified in your booking confirmation. We will share the Chauffeur Partner’s name and licence number with you before pickup.
The fare is the Chauffeur Partner’s fare, calculated by Primacy Cars at the time of booking and presented to you for confirmation. The Chauffeur Partner accepts the fare for each booking before the journey is confirmed.
Bookings can be made by phone, email, or via the Primacy Signature booking portal. A booking is only valid once we issue a written confirmation (email and/or SMS).
It is your responsibility to check the confirmation and notify us immediately of any errors (date, time, addresses, flight numbers, number of passengers, special requirements).
You authorise Primacy Cars to collect your fare on behalf of your Chauffeur Partner.
Payment is taken via the method registered on your account (card-on-file, card-at-point, or such other method as we make available).
If payment fails, we may apply standard automated retry procedures. Where collection is unsuccessful, the unpaid fare remains payable by you to the Chauffeur Partner, and we may invoice you on the Chauffeur Partner’s behalf.
All charges in respect of the journey are inclusive of any VAT properly accountable by the Chauffeur Partner. Primacy Cars charges a separate Agency Service Fee to the Chauffeur Partner, not to you.
You will receive a receipt after your journey identifying:
(a) your Chauffeur Partner as the supplier of the journey;
(b) Primacy Cars as the booking agent and platform partner;
(c) the fare paid.
The receipt is not a VAT invoice for the journey unless your Chauffeur Partner is registered for VAT and has authorised us to issue a VAT invoice on their behalf.
Cancellation charges, where applicable, are payable to the Chauffeur Partner. Primacy Cars collects cancellation charges on behalf of the Chauffeur Partner.
Cancellation charges apply as follows:
More than 24 hours before pickup: No charge.
12 to 24 hours before pickup: 25% of fare.
4 to 12 hours before pickup: 50% of fare.
Less than 4 hours before pickup: 100% of fare.
No-show at pickup: 100% of fare plus waiting time.
Cancellations by Primacy Cars / your Chauffeur Partner: we will offer a replacement vehicle of equal or higher category, or a full refund if a suitable replacement cannot be provided.
Refunds are made to the original payment method only.
Every Chauffeur Partner on our network is required to deliver journeys in accordance with our published Service Standards, which include:
(a) professional presentation;
(b) discreet and courteous conduct;
(c) safe and smooth driving;
(d) clean, well-maintained vehicles;
(e) confidentiality of your identity and journey.
If your journey does not meet these standards, please contact us at support@primacyexec.com or 01223 641015 and we will address the matter promptly.
Your personal data is processed in accordance with our Privacy Policy, available at https://primacycarsexecutive.com/signature/privacy.
Both Primacy Cars and your Chauffeur Partner are bound to confidentiality regarding your identity, journey details, and any information you share during your journey.
We comply with UK GDPR and the Data Protection Act 2018. Personal data is processed only for booking, service delivery, administration, legal compliance, and (if opted-in) service updates.
Payments are processed securely by third-party providers; we do not store full card details.
Your Chauffeur Partner is responsible for the safe and professional execution of your journey, including holding all required licensing and insurance.
Primacy Cars is responsible for the standards of its booking platform, the curation of its network, and the processing of your payment.
Liability limit: except for death/personal injury caused by negligence, total liability shall not exceed the fare paid for the journey giving rise to the claim.
Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited or excluded under English law.
Email info@primacycarsexecutive.com with your booking reference and details.
We will acknowledge within 3 working days and aim to resolve within 21 working days.
This procedure does not affect your statutory rights.
We may update these Terms from time to time. The version in force when you book applies to that booking.
Material changes will be notified to you in advance.
These Terms and any dispute are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction.
Primacy Cars — Executive Transport Solutions Ltd
Company Registration 16399607
Registered Office: 1010 Cambourne Business Park, Great Cambourne, Cambridge CB23 6DP
Governed by English Law · Version 2.0 · Effective 15 June 2026
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